Grow your visibility, reputation and the experience behind your Health and Beauty business.

Some of the best Health and Beauty businesses are difficult to market for one very simple reason.

What makes them special isn't always the treatment, service or product listed on the page.

It's how somebody feels when they walk through the door. The confidence they have in the person looking after them. The practitioner's ability to notice something others might miss. The knowledge behind a recommendation. Or simply the feeling that somebody genuinely understands what they need.

Those things can be incredibly powerful in person.

The challenge is making them travel online.

That's where thebestof Eastbourne can help.

People Need to Understand More Than What You Do

Health and Beauty is an incredibly varied and competitive sector.

A potential customer searching for a massage, yoga, coaching or another wellbeing service can find businesses with very different levels of experience, approaches and prices.

Simply saying what you offer doesn't necessarily explain why somebody should choose you.

We've worked with Health and Beauty businesses where the difference lies much deeper in the experience.

A practitioner might adapt what they do around the individual rather than simply following the same treatment every time. A retailer might have detailed knowledge that helps a customer choose between products rather than simply selling what's on the shelf. A coach might bring genuine lived experience to the way they support their clients.

Sometimes even the environment matters. The little details that make somebody nervous feel comfortable or help somebody begin relaxing before their treatment has even started can become part of what makes a business remarkable.

Our job is to help more people understand those differences.

Let Your Customers Describe the Experience

For many of the Health and Beauty people we enjoy working with, asking for reviews doesn't come naturally.

They're focused on the person in front of them, not asking afterwards for somebody to tell the internet how wonderful they are.

Working with thebestof gives reviews a different purpose.

We're not collecting compliments to feed somebody's ego. We're helping build an independent picture of the experience their customers receive.

That can be especially valuable when the experience itself is difficult for the practitioner to describe.

A client can talk about how comfortable they felt, the difference a treatment made to them, the care they received or why they returned.

Those experiences can say things about your business that would sound very different coming from you.

Your Expertise Has a Role Too

Reviews tell people about the experience.

Your own expertise helps them understand the thinking behind it.

That doesn't mean you need to become a full-time content creator.

In fact, one of the biggest challenges we've seen amongst Health and Beauty businesses is finding the time for marketing at all.

If you're delivering a one-to-one treatment, teaching a session, coaching a client or serving customers, you can't simultaneously be sitting at a computer creating content.

And for many independent businesses, you are the business.

That's why we'd rather help make the time you can give to marketing work harder.

Make Better Use of the Time You Have

One of the ways we've worked with Health and Beauty members is by helping them decide what is actually worth creating.

When we sat down with Little Chelsea Health Store, for example, we asked them to identify ten subjects they would genuinely like their customers to know more about.

Once they had developed those ideas, we reviewed them together and prioritised which subjects appeared most useful to work on first.

Rather than simply saying, “send us ten articles,” the question became:

If your time is limited, which of these is most worth creating first?

That is the kind of support we can provide to Silver members and above.

You remain the expert. We don't want to manufacture generic Health and Beauty advice on your behalf.

But we can help identify opportunities, shape how your expertise is used through thebestof and make the content you have time to create work harder.

Your Expertise Can Strengthen Something Bigger

We also look at what local people are searching for and where there are opportunities to strengthen the information available through thebestof Eastbourne.

Sometimes that creates an opportunity for one of our members.

If we identify a subject where genuine practitioner expertise could make our Health and Beauty content more useful, we can approach the appropriate member and ask whether they have something valuable to contribute.

That creates a relationship that can work both ways.

Their expertise helps us build a stronger local resource.

At the same time, the work we're already doing to grow thebestof Eastbourne gives their knowledge another opportunity to reach local people.

Become Part of a Trusted Local Community

We don't want Health and Beauty businesses to exist in an isolated corner of thebestof Eastbourne.

Our wider aim is to create an environment where local people become familiar with businesses they can feel confident turning to.

Someone may first come across thebestof because they're looking for a Health and Beauty practitioner. Later they might need help with Home & Garden, look through our Food & Drink Directory for somewhere to eat or need another type of local business.

Equally, somebody who already knows thebestof through one of our trusted tradespeople or Business Professionals may later decide they want to look after their own wellbeing.

That is why being part of thebestof is different from simply placing another advert online.

You're becoming part of a wider local business community.

We Work Best With Businesses That Want to Build Something

You don't need to be a large clinic, established practice or sophisticated marketer to work with us.

Some of the businesses we most enjoy supporting are still developing.

What matters more is ambition.

We work best with Health and Beauty businesses that care deeply about the experience they give their customers and want to become known for something.

Perhaps you've invested in better equipment. Developed your own approach. Created a wonderful environment. Built considerable expertise. Or you simply have a clear idea of the business you want to become.

If all you want is another source of leads, we may not be the best fit.

But if you're building something you're proud of and want a marketing relationship that can develop alongside it, that's a much more interesting conversation.

Rather Than Tell You, We'd Like to Show You

If that sounds like your Health and Beauty business, we'd rather demonstrate what working together could look like than simply tell you.

For businesses we believe are a good fit, we can create a two-week demonstration around your actual business.

We can build your presence on thebestof Eastbourne, bring together compatible existing reviews, connect people to your booking journey and, with your input, create an expert article that helps communicate something valuable about the way you work.

We can also give you the opportunity to test one introductory offer with our audience.

We've seen what can happen when the proposition is right.

When Nadia Ida gave us a strong offer to promote through our newsletter, she received an enquiry within around thirty minutes.

That doesn't mean every offer will produce the same result.

But it does mean we can test something real together rather than asking you to make a decision based purely on promises.

Could We Help Your Health and Beauty Business?

Not sure what your business needs next? That's exactly the kind of conversation we can have.

Want to talk it through? Send me a WhatsApp or email and tell me what you'd most like your Health and Beauty business to become better known for.