Eastbourne Businesses affected by COVID-19 you need Operation Protect!
4th April 2020
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Welcome to Operation Protect!

Operation Protect is my campaign to help get Eastbourne businesses back on their feet as quickly as possible and to give them purpose during Lockdown.

It’s very easy to sink into your sofa or cry into your cornflakes but this only assures your business will suffer more than it needs to.

If like me, you’ve ever wished there were more hours in the day then your wish has (almost) come true:

  • The good news is that you have no customers to interrupt you.
  • The bad news is that they aren’t filling your bank account! 

A lack of customers and the current level of uncertainty that we’re all facing can make business owners panic.

What happens when business owners panic?

Panic causes poor decision making, which usually includes stopping ALL outgoing payments, without working out where sensible spending can actually be beneficial to the long term success of the business.

There’s an old saying: ‘Stopping marketing to save money is like stopping your watch to save time’. It just doesn’t work, as what you save today you will pay for tomorrow. Now is the time to make considered, measured decisions that will put you in a great place for the future.

So what should business owners do who want to thrive after Lockdown?

Now that the dust is starting to settle and we’re all adjusting to a new ‘normal’, savvy business owners are realising that this could be the opportunity they’ve been yearning for, to have quality time to work on their business.

To help those business owners come out of Lockdown in the best position, I’ve created a Facebook Group called Eastbourne Operation Protect for Local Businesses. In this group I’ve gathered together lots of FREE resources. This includes a downloadable guide to help any and all retail business owners in Eastbourne make the very best use of their time whilst we are in Lockdown.

Bring to the group any questions you may have, whether around Digital Marketing, Finance or any other subject. We’ll work together to get all Eastbourne businesses ready for Freedom Day!

We’ve given a sneak peak of Operation Protect our business members and here’s what they said:

‘Operation Protect inspired me to try again with the NHS. Guess what? I got a response and am now fully bookable with them. I am also offering consultation rooms for locum staff. Thank you for the inspiration because honestly, this situation had 'squished me', which was odd for me as I'm usually quite creative and adaptable.’

Judith from the Sheldon B&B

David you really are an inspiration! The Operation Protect booklet is a great source of much needed energy when we're all feeling a bit "well what next?". In the easier times this booklet will be invaluable to help you connect with your own business and, more importantly, your clients. In these dark and difficult times this booklet gives you the ideas, the tools and the impulse to forge ahead. Onwards and upwards regardless! Thanks for helping to keep us going.

Teri from Creative Force

This is a unique situation, but by pulling together we can ensure that Eastbourne businesses are ready and able to thrive once this unique situation comes to an end.

How can YOU join Operation Protect?

We’ll launch to non-members on 15th April. Until then I’ll be prioritising my existing clients to make sure they’re all on track, but you can get on the Early Bird list now.

Just fill in the web form enquiry at thebestof Eastbourne to gain priority access, or request to join the group and we’ll approve you as soon as it opens to the wider Eastbourne community.


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About the Author

David Ruddle

Member since: 10th July 2012

Eastbourne's Local Marketing Secret Weapon 📣 I have been helping raise the profile of businesses and community organisations since 2011.

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