For years there’s been an issue sabotaging businesses up and down the country, and it was brought to light by a colleague of ours recently.
When talking to a business owner, who runs a kitchen company, said owner was getting frustrated that they weren’t getting enough design consultations and therefore not enough sales.
Our colleague delved a little deeper and found that they were in fact getting dozens of enquiries a week through their website and email.
But the team at the kitchen company weren’t getting back in touch, on average, until 4.5 days later to organise a consultation!
And that’s just too long.
People have moved on with other things by then, meaning they were a lot harder to get hold of and if they did, it’s no longer fresh in their minds and the interest in the service is diminished.
And that’s why I wanted to take you back to our very first ever Tuesday Tip - The Golden 10 minutes...
When your business gets a new lead or enquiry - how long does it take you to get back to them?
An hour? A day? A week?!
Here are some eye watering statistics *Hubspot:
If you call a lead within 10 minutes of them enquiring with you (submitting the form/requesting the call etc) - you have a 92% chance of getting hold of them.
If you call a lead just 30 minutes after the enquiry, that drops to 65%.
If you wait two hours (which most people would consider to be a great result!), you're down to a 39% chance of them ever answering the phone.
Imagine how low the number drops after just one day or even a week... (it's scary!).
The SPEED of your follow up will directly impact the number of sales you make.
Leads and enquiries have a 'half-life'. Their value diminishes - by the minute!
Your conversion rates will reduce with every hour that you sit on a lead before reaching out/responding to it.
Don’t always think it’s a case of not getting enough leads or enquiries.
More often than not, it’s simply a case of speeding up your response times that’ll improve your conversion rates.
So get your team on standby - because you want to be sure you're following up with leads in those golden 10 minutes...
10th July 2012
Owner of thebestof Eastbourne, I help local businesses and organisations raise their profile in Eastbourne and then help maintain their visibility via our website and social media.