Did you know that Marketing and Maths go hand in hand?
2nd September 2020
... Comments
You may think this sounds obvious, but at its heart, marketing is all just maths.
The success (or failure!) of a campaign is all down to the numbers. 
Here’s an example.
We know of a business who spent £100/day for 7 days on Facebook Ads sending people to a webinar. 
Here are the all-important numbers.
They spent £700 
• Had 122 people register for the webinar
• Had 24 of those people show up
• 5 of them purchased a £99/month service.
Now the business owner was pretty upset with these results when they first saw them. 
Only 24 people showing up for the webinar was quite disheartening... ...and only 5 x £99 for £700 didn’t look great either.
But when in doubt…  get the calculator out!
Let’s do the maths:
They spent £700 and had 122 people register for the webinar.
All good so far.
Only 24 turned up for the webinar - there’s definitely room for improvement there (!).
And of those 24, five purchased.
Well, hold on a second - that’s a 20% conversion rate. 20% of people who saw the offer – BOUGHT, which is a pretty good conversion rate for a webinar.
So the problem wasn’t that the offer was bad or that the pitch didn’t work – it was that not enough people had a chance to see the offer.
But then let’s look at the sales.
5 x £99/month – they spent £700, and, in round numbers, only got £500 back.
BUT…  this service has a minimum 3-month commitment.
So the WORST case scenario is 3 x £99 for each of the five sales…
Which is £1,485!
They spent £700 and DOUBLED it in less than three months.
Not a bad return I think you’ll agree!
So, although the initial campaign didn’t look very impressive – once we stopped and got the calculator out – it was huge success!
It just goes to show… when in doubt – get your calculator out!
If you would like some help with your next marketing campaign, then give us a shout! 

If you want to get Business Tips like this one all you need to do is add your name and email address at eepurl.com/dmybYP
About the Author

David Ruddle

Member since: 10th July 2012

Eastbourne's Local Marketing Secret Weapon 📣 I have been helping raise the profile of businesses and community organisations since 2011.

Popular Categories