We have all been there, we start on a new diet and all we can think about is the food we cannot eat. We don’t have fantasies over eating an apple or taking another helping of broccoli at dinner, its always chocolate, cakes and biscuits. Why? Eating like many other things in our life is based on habit. We do it every day and it sinks into our subconscious and we do not think about it any more. But when we first start a new diet, like anything new, it is unfamiliar and we tend think about it a lot in our conscious mind. When you are thinking about your diet, you don’t tend to think about the food you can eat, but rather the food you cannot eat. While you are doing this your subconscious imagination kicks in and gives you images and tastes of all the wonderful things you could be eating.