Running a small business is not for the faint hearted, but the rewards for those who succeed can be worth the effort.
Having the ability to create something; an idea or a product that is saleable is brilliant. Being an entrepreneur is commendable. Those gifted characters who appear to be able to keep many balls in the air all at once are few and far between.
What I mean by that is that they seem to be able to do the creating, the marketing and selling, making and delivering and the dreaded administration to keep it all together!
Success is not achieved by one person alone
In reality, the most successful people do not achieve success by doing it all alone. They know when and what to give to somebody else to do!
For any business marketing in all of its forms is ‘king’, because it should drive enquiries into the business, those enquiries become appointments and hopefully sales, and they in turn make the wheels go round.
It is all part of successful marketing
Marketing is the creation of the ability to take goods and services to market at the right price, at the right time and in the right way and if it is done well business will be good, providing the product or service is viable.
Marketing is also about saying who you are, what you have to offer, and where you can be contacted. If your customers cannot contact you easily they will go to a competitor who is more easily reached. In society today, we don't like hanging around or working hard to do something.
The small to medium sized business operator must be available to receive incoming contacts, to answer questions and make a personal relationship with the person on the other end of the telephone, and the customer is almost certainly a busy person too, miss this contact and you may as well pack up and go home.
People buy from people
The person who builds trusted relationships with potential and existing customers is a professional who will almost certainly succeed.
Using the services of a Telephone Answering service can be a business life saver
Having a professional ‘voice’ answering the telephone on your behalf, correctly taking messages and with a smattering of know how giving out sensible comments, booking appointments for you and generally taking care of communications is a great boon.
Using a telephone service frees up more time for you to get on with your business
Simply put, we cannot be in two places at once, having a person to act as your link with the customer is both efficient and very cost effective. Truly, the use of a well-chosen and briefed professional answering service will pay dividends in terms of maximising the marketing returns, plus the eventual sales, plus easing the strain on ones’ nerves, plus allowing you to get on with doing what you do best not to mention having a family life.
To use modern parlance, it is a no brainer!
At thebestof Cambridge, we use a telephone answering service to filter and professionally answer calls throughout the working day. It allows me, the owner, to get on with the important task of running the business, knowing that if somebody tries to call me and I am out of my office, the call will be picked up and answered. It really is a lifesaver!
thebestof Cambridge can strongly recommend the telephone answering company Factotum, who have been our service of choice for over 5 years.
The Best of Cambridge showcasing the very best of local businesses in support of the community.
Member since: 2nd April 2015
As the owner of thebestof Cambridge I am passionate about promoting the best recommended local businesses. Cambridge is a great city with many amazing businesses that really deserve a chance to shine....