Happy Birthday to Serenity Loves!
10th March 2014
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Happy Birthday to you, Happy Birthday to… Serenity Loves. Surely you’ve heard of them by now?!

Yes, Serenity Loves Beauty Salon turned 2 years old this month! And what a 2 years it has been.

Salon owner Jo Rofail set out on this journey around 25 months ago with absolutely no experience in the hair and beauty industry. She did however have a fair amount of experience as a young mum. And what does any mum need? A good rest, and a bit of me time. This was the brilliant seed of the idea.

I’m sure you can relate to this notion. If you have children that is! If not, you’ll get there!

Whether you’re 2 weeks in, 3 months in, 8 years in, or further. Once your children are born, things are never quite the same again! Little Jonny needs feeding, bathing, and grrr he won’t stop crying. Parties, school runs, and football at the weekend. Tantrums, grumps, and the first girlfriend. Things move pretty quickly once they arrive! Morning, evening, night, the pace is relentless. Coffee with the friends, or dinner with the in laws, its all dominated by your beloved child – and that’s how it should be!

But things could be different, if only a little, and everything that Serenity Loves is based upon comes back to this very ambition. With Serenity Loves’ onsite crèche you can take the kids, have them looked after by a qualified childcare professional, and then sit back and relax whilst you’re indulged in one of their many hair and beauty treatments. Not a bad idea right?

Well, its fair to say that right from the off, Peterborough went nuts for the idea! Social media exploded from day one – with over 750 facebook likes before the salon had even opened its doors. Mums flocked in to the salon and were not disappointed. Today Serenity has 10,142 likes on facebook, 5,147 followers on twitter, and another 642 followers on instagram. Their client base exceeds 5,000 customers and they have received over 1,400 positive reviews across The Best of Peterborough, FreeIndex and trip advisor combined. 

Add to this their awards success and it becomes clearly evident that Serenity Loves are doing something right! Recently awarded the most loved business in Peterborough in our very own Local & Loved Awards 2014, awarded the Most Loved Hairdressers in the whole of the UK in the same contest, and the 5th most Loved Business Overall. We can go on… Best New Business at the Stamford and Rutland Business Awards 2013, highly commended as the best new business from the Peterborough Telegraph, with yet more accolades awarded from NetMums and Loved by Parents.

They’re making it look easy. But Jo assures me that it has not been! "The biggest challenge has been launching a business with a luxury product in the height of the recession. People have been so supportive and have really got behind us, which has made our success possible. On a personal level I have of course been juggling work life and family life. With two young children of my own this is something that I absolutely had to get right. For that reason instilling our family ethos into all of our staff and ensuring the highest levels of customer service at all times, was absolutely crucial.”

Serenity Loves continues to thrive and long may it continue. Happy 2nd Birthday!


Not managed to visit Serenity Loves just yet? Not to worry, in celebration of their 2nd Anniversary, book in for your first visit and receive 20% off. Enjoy! 



About the Author

Andrew H

Member since: 30th January 2013

Owner of thebestof Peterborough and proud of everything local to our area!

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