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How We Helped Stand Against Violence
14th October 2016
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How We Helped Stand Against Violence

Who They Are: Stand Against Violence are a Taunton-based charity who help young people stand up to bullying and prevent violence. 

The Brief: As part of the Google Grant scheme, they came to Aquamarine Media wanting to ensure only the most relevant clicks were going through to the website, especially those from schools.

What We Did: After looking at the charity’s PPC account it was clear the previous agency hadn’t touched it for at least six months as it had many irrelevant keywords.

We completely restructured the account, wrote ad copy that was specific to the target audience and optimised the keywords so only the best quality traffic was going to the website.

The Result: The charity received over 200% site traffic increase with other key metrics continually improving.

What's more, because of our work, they were found through Google and chosen to be a charity partner by Southern Cooperative!

 

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About the Author

Dave B

Member since: 10th July 2012

Hi, I am Dave, I run thebestof Exeter along with my colleagues. If you want to promote your business or event, get in touch with us on 01392 349 130.

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