In today's highly competitive business landscape, providing excellent customer service is essential for success. One simple but often overlooked way to do this is by ensuring that your phone communication is on point. A personalised greeting on your answering machine or using a call answering service can make a big difference.
When attending a national conference a few years ago, Jez Rose, The Behaviour Expert, highlighted the importance of putting oneself in the customers' shoes. He also pointed out the "hidden" symbols in brand logos, which made the author more aware of these details. Moreover, Jez explained the difference between good and excellent service and how small changes in customer interactions can have a significant impact.
Jonathan Winchester, from Shopper Anonymous, reinforced this idea during a Barclays Bank event on how to wow customers. He reminded me that even something as seemingly insignificant as a voicemail message can affect the customer's perception of the business. A generic message can be seen as a missed opportunity, while a personalised and enthusiastic greeting can make a positive impression.
Overall, providing exceptional service is crucial for any business looking to stay competitive. Taking the time to review every aspect of the customer experience, including phone communication, can lead to better relationships and increased customer loyalty. If you're looking for ways to improve your business's marketing strategy, contact thebestof Eastbourne on 01323 406060 or book a meeting using our online calendar.
Eastbourne entrepreneur and marketing expert. Passionate about helping businesses thrive through strategic marketing and community connections.
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