Christmas is one of the busiest periods in the Eastbourne events calendar.
Markets, fairs, concerts, pantomimes, workshops, charity events, Christmas parties, children's activities and community celebrations can all be competing for attention.
That is why Christmas event promotion works best when it begins well before December.
If your date and essential details are already confirmed, there is very little advantage in keeping your event a secret.
Christmas diaries fill quickly.
Families arrange festive days out. Friends organise Christmas get-togethers. Businesses plan staff celebrations. Visitors may be looking for things to do while staying in Eastbourne.
Some people will begin searching for Christmas activities months before Christmas itself.
An early listing gives your event a chance to be discovered while those plans are still being made.
There is plenty happening at Christmas, so the event title alone may not be enough.
Explain what visitors can expect.
For example:
The aim is to make it easy for somebody to decide whether your event belongs in their Christmas plans.
If the event requires tickets, give people a clear route to buy them.
If booking is recommended rather than essential, say so.
If entry is free, make that clear too.
Christmas is busy enough without potential visitors having to search several different websites just to work out whether they can attend.
When you add a Christmas event to thebestof Eastbourne, it becomes part of our local What's On content.
Adding it early also gives us more opportunity to consider it when preparing seasonal event content, newsletters and other promotional activity.
That extra promotion is not guaranteed for every listing.
But an event we know about several weeks or months ahead has far more opportunity than one submitted after our Christmas content has already been prepared.
Whether you are organising a Christmas market, festive performance, party, workshop, fundraiser, community celebration or family activity, start telling people as soon as the important details are confirmed.
The earlier your event is visible, the longer it has to be discovered.
Add your Christmas event to thebestof Eastbourne What's On guide.
