Bonfire season is a major part of autumn across Eastbourne and East Sussex.

Traditional bonfire processions, organised firework displays, community celebrations and fundraising events can attract people from well beyond their immediate neighbourhood.

That makes good event information particularly important.

It also means organisers benefit from making their event discoverable before people have decided which bonfire celebrations they are going to attend.

People actively search for bonfire and firework events

Bonfire events are often planned rather than discovered spontaneously.

People may be comparing different displays, deciding which procession to visit, organising an evening with friends or choosing something suitable for the family.

That creates a strong reason to get your event online early.

If somebody is already searching for bonfire events, your event needs to be visible while they are making their decision.

Give people the practical information they need

Bonfire and fireworks events often involve more logistical questions than an ordinary event.

Make the essentials easy to find.

Include:

• Date and start time
• Event location
• Procession route where relevant
• Bonfire and firework timings where known
• Ticket information
• Parking arrangements
• Road closures where relevant
• Public transport information
• Accessibility information
• Food, entertainment or other activities
• Any important safety information

If people need to arrive considerably before the fireworks begin, make that clear too.

Don't assume everybody knows the tradition

Regular visitors may understand how East Sussex bonfire events work.

Other people may be experiencing one for the first time.

Explain what actually happens.

If there is a procession before the bonfire, say so. If there are fundraising collections, entertainment, food stalls or other activities, mention them.

Good descriptions make events easier for people to understand and easier to share.

Start before the last-minute search rush

There will inevitably be plenty of searches close to Bonfire Night.

But relying entirely on last-minute searches means missing everyone who planned earlier.

Adding your bonfire or firework event to thebestof Eastbourne early gives it more time to be discovered.

It also gives us more opportunity to consider it for seasonal event round-ups, newsletters and other relevant local promotion.

We cannot promise additional promotion for every event, but we can say something much simpler.

The sooner you add your event, the more opportunity we have to help people discover it.

Put your bonfire event onto the local calendar

If you are organising a bonfire celebration, procession, fireworks display or related community event, add it once the important details are confirmed.

Give people enough time to find you before they make other plans.

Add your bonfire or firework event to thebestof Eastbourne What's On guide.