Businesses, are you ready to welcome back disabled customers?
8th September 2020
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The business community has been busy making sure their premises are safe for staff and customers following the Coronavirus pandemic. As many disabled people start to build confidence to go out and about again, why not make sure your business is accessible to disabled customers?
 
Don’t miss out on the Purple Pound
 
The Purple Pound refers to the spending power of disabled households.There are 13.9 million disabled people in the UK.
  • 8% of children are disabled
  • 19% of working age adults are disabled
  • and 45% of pension age adults are disabled.*
The total spending power of families with at least one disabled person is estimated at £249 billion a year.**
 
Sadly, 75% of disabled people and their families have walked away from a UK business because of poor accessibility or customer service.***
 
Simple steps to accessibility
 
You can increase your consumer base by making small changes to your premises and services. Over the next few months we will be sharing some simple tips on making your business more accessible to disabled people. 
 
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