A menu is an important piece of your marketing material for your restaurant.
The first bite is with the eye, something eye-catching to whet a person’s appetite and want them to order the items listed on your menu choices.
The design of your menu is important, as it portrays your business and creates the initial impression of what the customer is to expect. The enjoyment of the meal already begins with the eye-pleasing menu that your diner reviews, and is somewhat the ‘first course’ of the meal, before even eating or drinking. Your menu design can help customers make satisfying choices and stimulate their appetite.
If designed well, a menu is an advertising tool, capable of visual strategies to help increase profits margins, communicates a restaurant’s identity, and can drive profit if it is well-designed.