Chris Olchawski of Tutsan Associates deliberates on the opportunites leading up to Christmas.
August is upon us, and I bet Christmas is not in your thoughts but the three S's Sun, Sand and Sea and possibly Sangria?
But have you given thought to making the most of what is in all probability your best three months of the year for business? I do not know about you but I always just want to get August over, from a business point of view it is a nightmare if the weather is good I would rather be firing up the BBQ, drinking lager or just “chillaxing” In the meantime the world generally seems to have lost interest in getting things done or meeting deadlines. I realise if your business is linked to tourism or leisure in any way then August should be a great month, I am just saying that for the rest of us any seasonal lift is cancelled out by the all pervading pre occupation with holidays.
Do not get me wrong I love a good holiday; it is just that when September comes we might not be ready to make the most of that vital trading period leading up to Christmas – when it all stops again. You may have heard me warning about the proximity of Christmas before, but I really do believe that this year it could be more important than ever. You know I am not a dismal person by nature but here are my fears for the rest of the year.... click here to read the full article
