Getting A Kick Out Of Helping Brighton & Hove’s Young Homeless
25th March 2019
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Brighton based Digital Marketing agency ThoughtShift is hosting a 5-a-side football tournament to raise funds for local homelessness charity, The Clock Tower Sanctuary, on Thursday 18th April.

Brighton has the second highest homeless population in England, and the number continues to rise each year. A large number of homeless are young people under 25 who have fallen into this situation through no fault of their own; typically they come from broken or dysfunctional homes, have experienced neglect or abuse, or are suffering with behavioural or mental problems that have made family life unmanageable.  Last year over 1000 young people sought help from Brighton & Hove Council for homelessness, a worrying 40% increase in the last 2 years.


The ThoughtShift Charity Shield is in its second year and is the brain child of the company’s Talent & Culture Director, Heather Mbarek and Managing Director AJ Coutts, as part of its wellbeing programme.

Speaking about the forthcoming event in April, Heather commented “ThoughtShift is a forward-thinking digital marketing agency in which the happiness of our clients and team is a guiding principle.  We feel that as a local business we have a responsibility to extend this ethos to our great city by giving something back. What better way to do this than support the area’s young and vulnerable by getting the local business community together for a charity football tournament, raise some money for an incredible local charity and have some fun at the same time.”

Speaking on behalf of The Clocktower Sanctuary, Development Manager Katya Borowski said “We are thrilled to once again have the support of ThoughShift. Worryingly, the age of our clients is getting younger – last year 21% of our new clients were 17-and 18-year olds, that’s an 11% increase on the year before. Our help, and your support is needed now more than ever. Events like this are a great way of getting likeminded businesses together to raise awareness and support for such an important cause.”

The event is being held at Dorothy Stringer School on the afternoon of Thursday 18th April from 1.30pm and will be umpired by FA official referees. Local businesses are invited to get involved and put forward a team towards what should be a memorable event for this amazing cause. There will be trophies for the winning team, the runner up and Man/ Woman of the Match.


Last years winners, Plus Accounting will be defending their title against both previous participants and teams new to the tournament this year including RocketMill, Trusted Housesitters, NatWest Accelerator, Futrli, Seed Publicity, ABN AMRO, Inshur and iCrossing. Vicky King of Plus Accounting commented “As the inaugural winner of the ThoughtShift Charity Shield, the team are eagerly awaiting their chance to retain the title! It was a great event last year and the impact it had on the office atmosphere was amazing, with the added bonus of supporting a brilliant local charity. We are ready to go again and face the other  teams in the competition -  we have even splashed out some new kits!”

Rowena Heal of RocketMill said “RocketMill participated in this event in 2018 and the team loved it. Those who took part really enjoyed the afternoon and everyone in the office was glued to Twitter, keeping an eye on the score and cheering/booing in the right places! We think it’s great that ThoughtShift has facilitated an event that brings businesses together and raises money for a great cause. We’re excited to be a part of it again in 2019!”

For more details or to or sponsor the ThoughtShift Charity Football Tournament, contact Heather Mbarek on  01273 006 099 or e-mail

Issued for and on behalf of thoughtshift

About ThoughtShift

ThoughtShift is a multi-award winning digital marketing agency specialising in improving ecommerce and lead generation performance through digital strategy consultancy, PPC, SEO and social media.

Established in Brighton in 2011 by Helen Trendell and AJ Coutts, the team of digital consultants help retail, travel and non-profit brands such as WOLF, Biscuiteers, Marine Super Store, The Bluebell Railway and BUNAC. Find out more:

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