A Shropshire health club business is planning to offer affordable fitness across the UK by launching new franchised versions of its successful formula.
Bodytech, which owns facilities in Shrewsbury, Oswestry, Whitchurch, Market Drayton and Chester, believes its unique formula of personally run health & fitness clubs is a perfect business opportunity for entrepreneurs looking for a new venture.
Jeff Anderson founded Bodytech Health Clubs in 1998 when he opened his first club, (now the company’s head office) in Shrewsbury. In 2006 Jeff, along with his business partner Peter Metcalfe, opened the second club in Market Drayton, followed by Whitchurch and Chester in 2007 and Oswestry (which has recently doubled in size) in 2009.
Bodytech prides itself on offering a personal service to its members, including regular one-to-one personal training sessions at no extra cost. The shape, size and culture of its unique clubs have proved to be an optimum gym business model in these tough economic times.
While large national chains with high costs have struggled, Bodytech has flourished, which Jeff attributes to its friendly, personal and affordable approach.
Jeff said: “This is a great opportunity for anyone seeking to start their own business with a proven business model, backed by very experienced business professionals.
“Having built our chain over the past 14 years we have created a powerful, well-known brand and have accumulated a great deal of experience.”
The Bodytech franchising team has around 70 combined years of business experience. Jeff was a Director in the petrochemical industry prior to starting the gyms. Peter was in the Royal Navy and a fitness manager on cruise ships, and fellow director Nick Blackbourn was a successful senior manager in the food, drink and film industry and now runs his own law firm in Shrewsbury.
Jeff believes the Bodytech model can easily be replicated in other small market towns, a belief which has been tried, tested and proven.
“What we offer is very different to the big gym chains and that’s why people like us” added Jeff. “Our success is down to offering a unique service to a specific market and we are excited about sharing that formula with others who have the same beliefs and motivation as ourselves.”
Jeff added: “We already have several interested parties on board and we would like to invite others to contact us should they be keen to join us on this venture.”
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