People are being urged not to forget their local high street during the lockdown, with essential shops still open, and others running “alternative shopping” services.

A campaign to promote Shrewsbury as a vibrant and safe destination over the summer will continue throughout autumn and winter.

Shoppers have been praised for wearing face coverings in town centre shops - with officials pleased that “the vast majority” of people are adhering to the new rules.

The number of people visiting Shrewsbury town centre jumped by more than 65 per cent as many shops reopened.

Shrewsbury is open again and shoppers are being welcomed into the town centre with a variety of offers - including free parking in some car parks.

Following days of being in the national TV spotlight as the River Sever flooded parts of the town, Shrewsbury’s tourism attractions, shops and hospitality businesses have an important message for the outside world: “We are open for business.”

Romantic partners who splash out on touring caravan, caravan holiday home or motorhome for their loved ones on Valentine’s Day are in for a special treat at Salop Leisure in Shrewsbury.

Shropshire marketing firm, Codebreak, continues to branch out over the United Kingdom by becoming official marketing partners of Abakhan.

Family-owned independent retailer, Abakhan, is taking part in Christmas Jumper Day on Friday December 13th to raise funds for Save The Children.

Free parking will be on offer, and park and ride services from Meole Brace extended to every 10 minutes, as part of a campaign to encourage more people to do their Christmas shopping in Shrewsbury.