Fantastic Shrewsbury business for sale
22nd January 2010
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FOR SALE - ‘The Pure Glass Company’ of Shrewsbury....

The Pure Glass Company was founded by Tanith Harvey-Smith in November 2008 with the vision of creating a one-stop resource for the very best in Contemporary Glass Furniture.

The main suppliers have been ‘Greenapple’ – (who primarily produce glass in Holland and Italy, but have recently expanded with a cheaper range made in the Far East and have featured on The Apprentice) and a British manufacturer, ‘Glass Domain’, who create bespoke designs, printed glass, coloured glass i.e. splashbacks etc, and unique printed panels.

A company linked to Pure Glass Company also produces normal glass processed pieces i.e. coloured or plain toughened glass shelves; basically, anything that isn’t UV bonded furniture. So the possibilities for what you can offer are limitless.

Currently, www.pureglasscompany.co.uk has been marketed towards the upper end, supplying high quality glass furniture, but there is plenty of scope to offer a lower priced range that could easily be integrated into the website, as well as home accessories and perhaps other related services.

The business itself was set up as a subsidiary under Tanith's main business, being stained glass restoration. The team originally set up the website to coincide with opening of the showroom, which shared the costs with the main business, so the ‘separate accounts’ they kept should only be looked at where the website is concerned, as that is what they are selling. Tanith no longer has the showroom due to downsizing the main business, but continues to sell the products via the website. Again, selling the products if you already have a showroom would be ideal.

The reason for the sale is purely that Tanith does not have enough time to commit to keeping the website up-to-date and marketing it, which is why she has kept it at a low profile this past year. Her main business has been extremely busy so she had to dedicate all her time to this and not the furniture side. Although the website has been up for 2 years, she hasn't advertised the company for the last year, so any sales have purely been return customers and people who find www.pureglasscompany.co.uk through Google.

The website incl. logo design and hosting, cost approximately £6-£7k. Now, they are told by their host site that it would cost approximately £4k to produce the same website today. But of course this would not have the advantage of the 2 years registered with Google as well as the 300 plus products currently listed, and the repeat customers.

Profit is approx 40% - and the prices have not been increased in the last year. There are some items that could produce more profit (researching random products via other online websites) and other popular items that could benefit from being cheaper to be more competitive. Tanith designed the prices so that they would include delivery charges. However, the system can easily be changed to incorporate delivery charges for the UK and also if you wished to start exporting.

The sale would include a list of all previous customers, full rights to the company name, websites, emails etc, access to all website sales. The current hosts are BeVivid, who Tanith also buys the domain names through. The website itself is content managed so you are able to update and add / change products and pages at will.

Tanith is looking for £2,000 for the above and has no current debts on the business.

If you are interested, please e-mail info@pureglasscompany.co.uk. Only serious enquiries will be considered.

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Emma R

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That's our team, L-R Emma, Louise and Andy. We run thebestof and our sister marketing company, Key 3 Media. With over 40 years' combined marketing experience, we help promote local businesses through our...

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