Can Video Marketing help your business?
22nd January 2011
... Comments

Thinking of adding video to your web site however not quite convinced you will get a good return on your investment ?

Rebecca Leonhardt from Storm Development discusses a few options.

Consider this :
'A picture is worth a thousand words' - Agree?
It stands to reason that adding web video to your web site will help convert “clicks” into phone calls or emails.

Here are 4 simple ideas on how you can effectively utilise video to engage web visitors:

Customer Testimonials
A video testimonial is a lot more powerful than a written one.

How much more believable is it when a potential customer can see and hear someone speak highly of your products and services?

Click this link to see an example of a video testimonial created by Storm Development Ltd for Juliet Fay

Case Study
Why just have a plain written case study? 

How many of your visitors will actually take the time to read it?

An interview of your case study on camera, with them telling how their problem was solved with your product or service creates a more interactive feel

Product & Service Presentation.
Why not add a video to your website?

Present how a particular benefit from your product or service helped solve a problem for a customer.

If you saved them money or increased productivity lets here about it!
Even better if you can present a benefit that your competition can't.

Product Demonstrations.
If you have a product that is visually compelling  then you should most certainly make a video of it. This works extremely well if you can demonstrate something valuable that your rivals can't.  Showing how your product works will make the purchasing  decision a lot easier for your customer.

Top Tip
Are you using web video to promote your business and increase sales?
Do you have a call to action?
  Give your customer a reason to pick up the phone!
As customer's we buy from business's that make the buying process easy.
If you don't, your competition will !!

Any Questions? Then call Rebecca & Jon on 01545 574 621 They are happy to discuss any of the above in relation to your specific needs, wants or likes and come up with an affordable video package.

More uses for Video will be discussed soon.  Please feel free to add your comments below.


About the Author

Diana V

Member since: 10th July 2012

I am Diana Vickers, the site owner of thebestof Cardigan & Teifi Valley, which supports the very best of the area’s businesses with their promotions and marketing. The site is soon coming up to its fifth...

Latest Articles
Popular Categories