Who needs Marketing?
24th November 2015
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Many businesses flounder because their founders are not as good at ‘selling’ the concept as they are at making it.  Running a successful business involves knowing what and when to delegate and off–load. 

You cannot do everything yourself and only once you understand that can you move forward with your business in the right way.

Marketing is your shop window

When having a shop window, you must keep it clean and the contents up to date.  If you lose track of this your customers are likely to walk on past.  You might at this point be thinking, well that doesn't affect me as I don't own a shop with a window. 

However, your website is also your shop window and just like the real thing, you must keep it clean and up to date!  Too cluttered or slow to load and customers are likely to leave your site.

Marketing can be costly and time consuming

However, professional help is at hand and this is one task best outsourced to another party, whether an external company or internal employee.  It is not something the person in charge of running the business should be doing by themselves.  This is not the best use of your time!

thebestof is a marketing tool that is at your disposal, right now

The aim of thebestof is to be a local digital shop window that actively promotes the business through as many means as are at their disposal on a day by day basis.

Not heard of it before?

Formed just over ten years ago and with over 150 operations that are boosting local businesses daily through the vigorous activities of the local business people whose personal aim is to drive success for the individual members and the Town or City in which they are working. 

The achievement of ‘thebestof' brand is evident by their success in winning a host of top national and local awards and the tens of thousands of great local businesses they have helped by raising awareness and driving great publicity.  thebetsof continues to go from strength to strength.

thebestof Cambridge will be better able to achieve greater success for all of its members as it grows in size as more and more of the business community get behind it.

So, what’s in it for me?

The oxygen of publicity. Consider that you have a great shop window, but it is hidden away from view – because of its location maybe, in order to compete with the ‘high street’ there has to be a darned good reason for folks to come past every other shop to get to yours.

thebestof Cambridge is dedicated to putting every member into the ‘high street’, regardless of location and by becoming a Community hub they are connecting a huge number of local residents – shoppers - to a growing number of business people.

A lot of potential new customers and much deserved quality exposure.

Supportive publicity - the materials through ‘thebestof’ daily updates highlighting the local businesses and what they are doing; special offers, sales, new product lines, Christmas special events and many seasonal spectaculars as and when they occur.

More cost effective than you think

thebestof Cambridge is a cost effective business asset at the disposal of business people in this part of the country.  Please, remember that your business is our concern, we exist to drive success.  We help to bring a voice to the local business, something every city needs today more than ever.

Cambridge City Centre is a bustling tourist location with an ever increasing number of eateries and cafes that are changing the culture and shopping experience.  The smaller stores will find it ever more difficult to survive in a place more and more people visit to photograph and meet up for a drink or to eat rather than to shop.

With an integrated marketplace arriving in 2016, thebestof Cambridge will soon have the option for local businesses to sell their wares directly through the website, providing yet another channel of opportunity for success!

About the Author


Member since: 2nd April 2015

As the owner of thebestof Cambridge I am passionate about promoting the best recommended local businesses. Cambridge is a great city with many amazing businesses that really deserve a chance to shine....

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