The importance of having an online presence
3rd April 2014
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Only a few years ago there were still plenty of businesses that didn't think that having their own website was 'worth it'.

Many were tiny, one-man bands who didn't have the time to manage their own site and keep up with adding content; others were tradespeople who believed that people would automatically know what they did, so why bother spending money on an online presence that just contained obvious information?

But the fact is that most consumers assume that every business will have its own website. They will immediately turn to their computer, get their tablet or unlock their smartphone to find all the details they need at the touch of a button. They will want to know what you do, the areas you cover, the times you're open and how to get in touch. They'll also probably want to hear honest reviews from other customers to ensure that they're choosing the right company.

And when they type in your business name and virtually nothing comes up, what is their automatic reaction? More than likely they will lose faith in you; they will start to wonder if you're as good as other competitors who have bothered to sort out an online presence; they may very well type in their name instead and find the website they've been looking for.

It really doesn't matter how big your business is or what you do – having your website has become a must. Having your own domain means you can build your own website – whether that's a single landing page, a simple five page 'brochure' site, or an all-singing, all-dancing interactive, e-commerce website.

With your own domain you can also link all your social media; Facebook, twitter, LinkedIn... And you can create your own blog and link it to your site, so that content can be quickly and easily added and refreshed.

And you will be relieved to hear that there are now plenty of affordable, highly effective solutions that exist in today's website market. For example, local web designers, Cubiqdesign can work with you to develop a website that is perfectly suited to your requirements and budget. With a firm emphasis on building your brand through a variety of marketing and design mediums, Cubiqdesign has helped numerous businesses, large and small, in Cambridge and nationwide, enjoy a strong online presence that gets results.

Please click here to find out more about Cubiqdesign.

Alternatively, Based in Fen Drayton near Cambridge, Burnt Orange Designs Ltd is known for its highly technical approach, providing clients with fully integrated, interactive websites. The team will take the time to understand your business processes, requirements and objectives before recommending the technology solutions that will best suit your individual needs. Functionality, usability and integration is key when it comes to Burnt Orange Designs Ltd near Cambridge.

Please click here for further details about Burnt Orange Designs Ltd.

So take a look at your website. Do you have one? If so, are you proud of it? Are you 100% happy with sending potential customers to it?

If the answer to any of these questions is 'no', don't delay – call one of thebestof Cambridge's recommended web design specialists today.

About the Author

Ian C

Member since: 9th July 2012

I run thebestof Cambridge. My aim is to help make the best local businesses shine! Afterall, they are the best for a reason worth shouting about. Outside of work I enjoy playing football, swimming and...

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