Sainsbury's take the lead in Cambridge supermarket wars
23rd September 2010
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Sainsbury's have taken the lead in the ongoing supermarket wars in Cambridge as they continue to chip away at Tesco's dominance across the city.


As rival supermarket chains continue to battle each other for the valuable Cambridge market place, Sainsburys has taken a huge leap forward this week by announcing plans for a new store on St Andrew's Street, which will create up to 30 new jobs within the local area.


Located in Janus House, the new store will sell alcohol from 7am until 11pm, as well as groceries and newspapers.


A Sainsbury's spokeswoman was forced to defend the choice to open another store in Cambridge yesterday after local business figures suggested that the new opening would further contribute towards Cambridge's recent unwelcome status as the UK's number one 'clone town', dominated by chain stores.



“We believe St Andrew’s Street provides us with an excellent location for a Local store", the spokeswoman outlined.

“It’s in the city centre, close to Emmanuel College, so is ideally placed to serve students, tourists and city centre visitors using the other shops and businesses in the area.”

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