A recent report has named Cambridge as Britain's number one 'clone town'.
The study, published by national think tank, The New Economic Foundation, claimed that Cambridge city centre is a 'clone zone' populated by bland, homogenous, chain stores and brands.
Focusing on what it outlines as the main shopping area in Cambridge - Lion Yard, Market Hill, Petty Cury and Sidney Street - the think tank explained that the entire combination of individual streets contained just nine different varieties of shops.
The report has sparked anger among local city leaders and business people. Mayor Sheila Stuart commented: “They obviously have not surveyed the right areas. We have a variety of vibrant independent stores on Green Street and King Street."