As you have probably seen, thebestof Cambridge is taking part in a nationwide campaign from June 3rd - 9th 2013 to encourage people to Buy Local and support our local shops and businesses.
So far we've focused on the high street, and the benefits that buying local have on your community. But as a local business yourself, perhaps you want to look at promoting yourself to the area and ensuring that potential customers know that there is a local, high quality alternative to the national brands.
Leafleting is a good, cost effective way of getting your message out to households in the area. Here are a few tips to make it successful.
Make it stand out
People do get a lot of leaflets and flyers through the letterbox, so yours needs to distinguish from the rest. Too much copy and people won't read it, but you also need to explain who you are. Get the copy balance right, have it designed to be bright and noticeable, and proof read it carefully! Don't forget to add contact details.
Make it worth your - and their - while
Special offers make for the best promotions. Money off vouchers in particular encourage people to take up the offer, this way you will not only hopefully pick up some new custom, but it will also give you an idea of how many people took notice and got in touch, because they have to bring it with them.
Get it printed locally
Our Buy Local campaign doesn't just extend to local shops and retailers. You can also get the benefit of a local supplier with the savings associated with a national player.
Printing.com is based right here in Cambridge and offers everything you could possibly think of for your printing needs, from business stationery to invitations and menus, and of course leaflets and flyers. Also offering a design service they can be your one-stop local shop for printing.
Consider your distribution
Whether you want a large or small scale delivery, you have options to consider. An insertion in the local press is one, but limits your delivery to people taking that publication - worthwhile perhaps if you have some associated PR in the publication. The post office also offers a flexible service allowing you to distribute to certain postcodes. So if you think one particular area would return the new results, or are looking to expand your customer base into a new part of town, then this could be ideal for you.
If you want expert advice and tailored leaflet distribution, turn to LDS. Now delivering 1.8 million leaflets through residential letterboxes in Cambridge and the surrounding region, LDS knows a lot about the demographics of the area and the streets that will yield the best results for your business and/or specific campaign.
With LDS, you will enjoy reliable, cost-effective advertising that builds your credibility and gets your business noticed in Cambridge.
When buying local helps you to sell local, then everyone wins!
Member since: 9th July 2012
I run thebestof Cambridge. My aim is to help make the best local businesses shine! Afterall, they are the best for a reason worth shouting about. Outside of work I enjoy playing football, swimming and...