Since it was introduced in the UK back in 1997, World Book Day has encouraged children to explore the wonderful world of reading.
Reading is so important, and anything that inspires children to read for fun is fantastic. Not only does reading regularly increase your child’s vocabulary, it also improves their general knowledge and gives them a much better understanding of the world around them, and of other cultures too.
World Book Day is a wonderful opportunity for reading, discovering a love of books, sharing stories and also gives every child, regardless of background the chance to have a book of their own.
It's been proven that just 10 minutes a day of reading or sharing stories with children can make a massive difference to their future success - and it's so much fun too!
This year's celebration will be different to past years. Normally school children get the chance to dress up as characters from their favourite books, obviously that cant happen this year, but there are other ways to get involved.
The £1 book tokens can then be swapped for one of their exclusive, new and completely FREE World Book Day books available from participating booksellers or used to get £1 off (€1.50 off in Ireland) any full price book or audiobook instead. The World Book Day £1 books are a gift from booksellers, who fully fund the cost of the £1 book token redemptions. The £1 books are also available in braille, large print & audio via Guide Dogs and RNIB.
Book tokens are valid from February 18th till 28th March. Participating booksellers will honor the tokens past that point whilst stock lasts.