Use Christmas to your brand advantage says Shrewsbury designer
8th November 2012
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Staff need extra days off, customers expect things completed before their break and lots of businesses don't want to part with their cash, says Joel, the talented graphic designer who heads up Salop Creative...

However, the holiday season should be seen as an opportunity for businesses to get in front of their customers and potential customers for the rest of the following year.

Here are some simple steps to start an affordable year long promotion based around the holiday season.

Step 1

Create a page on your website with a Christmas specific offer. Use this page to inform your customers of your Christmas opening hours and any changes to lead times or services over the holiday period.

Step 2

Send your clients a branded Christmas card. Make sure you include your company logo and a nice message on the inside. On the back of the card include a link to your Christmas promotion or if you want to be more subtle use a QR code.

Step 2.5

Send your clients a branded gift to last the year. The best, easiest and affordable gifts tend to be items like calendars, diaries and mugs. If you are sending out a calendar or diary why not include a different promotion each month? This should keep people interested and encourage sales throughout the year.

Step 3

Link 2013s promotions in with your calendar or diary. Remind people to look for their promotions, keep yourself in your client's thoughts throughout the year.

Tip

If someone you would like to be a more regular customer sends you a Christmas card, remember to thank them. Its an easy way to kickstart or reignite a customer relationship.

If you are thinking about printing bespoke Christmas cards or gifts this year, speak to Salop Creative.

They can design, print and deliver your items to your specification. Call them on 01743 493 077.

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About the Author

Emma R

Member since: 10th July 2012

That's our team, L-R Emma, Louise and Andy. We run thebestof and our sister marketing company, Key 3 Media. With over 40 years' combined marketing experience, we help promote local businesses through our...

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