This Monday is known as 'Blue Monday' - officially the most depressing day of the year. To counteract the post Christmas lull, bad weather and dark days, a Shropshire Care Company has chosen to brighten the day of its 250 customers by hand-delivering bouquets of flowers.
Multi-award-winning Bluebird Care started taking delivery of all the bouquets on Thursday and care staff working across Shrewsbury, Oswestry, Church Stretton, Whitchurch, Market Drayton, Wem, Much Wenlock and the surrounding areas, have been collecting them from the Shrewsbury head office and taking them out to their calls to all clients.
The company, provides at-home-care to vulnerable people of all ages to allow them to remain living independently in their own homes and avoid going into hospital or care/nursing homes.
Recently, the company has become involved with an Integrated Community Services project through the NHS and Shropshire Council whereby support workers, employed by Bluebird Care, work with customers who have just left hospital to get them back on their feet and avoid having to go back in. This helps the NHS free up beds and re-able people so their care can be reduced and they can become more independent. All of these new customers will also be receiving a bunch of flowers, which are being sourced from The Black Pearl in Coleham, Shrewsbury.
Claire Flavell, Registered Care Manager at Bluebird Care based in Bayston Hill, Shrewsbury, said: "On 'Blue Monday' people are asked to do 'small acts' of kindness towards eachother and we felt that this was a small gesture we could do to show all of our customers and their families how much we care and try and bring a smile to their faces.
"Some of our customers can be very lonely as they cope with various physical, mental and emotional difficulties and though I know our care staff do a brilliant job, at this time of year, with Christmas over and such dreary days, we wanted to do something which might go some way to cheering them and their families up. It will hopefully bring a little bit of Spring to them early."
Audrey Altman, whose husband William has been looked after by Bluebird Care said: "I think this is a truly wonderful thing Bluebird are doing. We have always found the care staff provide a first-rate service and are so kind and caring in their work, but to go this extra mile by bringing everyone flowers is just the nicest thing. It has certainly brought a smile to both our faces."
For more information on Bluebird Care, please call 01743 874343 or visit www.bluebirdcare.co.uk/shropshire
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