Shrewsbury and Atcham’s MP is spearheading a new initiative to encourage businesses across the region to actively source their produce from Shropshire suppliers, in a move supported by local farmers and suppliers.

Daniel Kawczynski MP is in talks with Shropshire Council and other local organisations to explore the launch of a ‘Shropshire Kitemark’ to publicly recognise those businesses who choose to source a high percentage of their produce from local suppliers.

UK best food and drinks

"We have some of the best food and beverage in the country produced right here in Shropshire" explained Daniel.

"And while many of our restaurants, hotels and bars are taking advantage of this, there are still many more who are buying from elsewhere and even overseas. My hope is that by giving businesses a public symbol to proudly show to their patrons, we can recognise those who do support local purchasing, and encourage the others to increase their own range of local items".

Daniel has written to fellow MPs Owen Patterson, Mark Pritchard and Philip Dunne to ask for their support, and is in talks with local producers and suppliers to explore the best next steps to bring the ‘Shropshire Kitemark’ scheme to fruition.

Great idea

Stuart Jones from Asterley Events runs the Shrewsbury Farmer’s Market and has helped launch a number of others across Shropshire.

He said:"It’s a great idea. For too long the wonderful food and beverages on our doorstep have been overlooked, and yet a quick visit to any one of the county’s farmer’s markets can show that we have produce which is at least as good as anything else the UK has to offer, and in many cases much better.

"The pride our producers show, and the hard work they put into their businesses has been recognised time and again with awards, and any initiative which allows an establishment to demonstrate its commitment to Shropshire can only be a good thing. Consumers can then choose for themselves where they dine, stay and visit" he concluded.

Launch later this year

Meetings are underway to progress the scheme and Daniel hopes to see something formally launched later this year. "There are various parties to bring together, and lots of plan to make, but I believe passionately that this is something which is much needed and something which will support farmers, growers and suppliers across the county" he added.