In last week's Shrewsbury Marketing blog I discussed, or perhaps ranted about, free website builds. Today I thought I'd have my tuppence worth about free business stationery.
Free stuff - it's worth every penny
If your company's main selling point is about being the cheapest, then I've got no problem with free business cards and so on. But I was seriously concerned when a financial advisor told me he's aiming for the loaded retired market then gave me a Vistaprint card. Bit of a mixed message really. He'd even changed phone numbers, scribbled out the old one and written in biro the new one....
A number of people are also printing out their own stationery. It saves a few quid, yes, but a business card that's so thin it dishes out paper cuts just by looking at you is plain shoddy. Throw in some dodgy ink bleed from your standard home printer and it just won't stack up next to a professional card.
We all know who our local competitors are. We should all know what our slice of the pie is. If your business competitors in Shropshire have professional looking stationery and a professional looking website, guess what? They're going to look professional. It's hard to claw your way back into contention after that.
Affordable, quality Printers in Shrewsbury
So do I mean go out and spend a fortune on cards, letterheads and comp slips? Your stationery doesn't have to be embossed with gold leaf, just done cleanly and on the right paper.
It's surprising just how affordable many local printing businesses are. thebestof Shrewsbury currently promotes Belle Vue Sign & Print and Lasergraphics. Not only are they both lovely companies to deal with, you can speak with a real live person who usually has some great deals on the table.
If someone does not want to spend £50 on decent cards to pass when they're out and about, how seriously will they be perceived by their peers?
Maybe that's not fair, but it's true.
Member since: 10th July 2012
That's our team, L-R Emma, Louise and Andy. We run thebestof and our sister marketing company, Key 3 Media. With over 40 years' combined marketing experience, we help promote local businesses through our...
The following Cookies are used on this Site. Users who allow all the Cookies will enjoy the best experience and all functionality on the Site will be available to you.
You can choose to disable any of the Cookies by un-ticking the box below but if you do so your experience with the Site is likely to be diminished.
In order to interact with this site.
To help us to measure how users interact with content and pages on the Site so we can make things better.
To show content from Google Maps.
To show content from YouTube.
To show content from Vimeo.
To share content across multiple platforms.
To view and book events.
To show user avatars and twitter feeds.
To show content from TourMkr.
To interact with Facebook.
To show content from WalkInto.