People are being advised to use park and ride services when visiting Shrewsbury Food Festival on Saturday, with car parks in the town centre expected to be busy.
The food festival is likely to attract thousands of people to The Quarry over the weekend and visitors are being asked to consider how they will travel to the event.
Park and ride services are running on Saturday, with visitors also urged to consider using local bus services, walking and cycling.
Beth Heath, of Shropshire Festivals which is organising the event, said: "We are really excited to be welcoming thousands of people to The Quarry over the weekend, and would heartily recommend festival goers to catch the park and ride service on Saturday if they can.
"Not only does it reduce traffic congestion but frees up parking space for those visiting Shrewsbury town centre, which is a win-win for everyone!"
Seb Slater, executive director of Shrewsbury BID, which represents 500 businesses in the town centre, added: “Shrewsbury Food Festival is an established part of the town’s event calendar, and we congratulate the organisers on their 10th anniversary.
“Large events like this can present some challenges, however, including the sudden influx of cars, so we would urge people visiting the food festival to use the park and ride service if at all possible.
“The aim is to keep car parking space available for people visiting the town centre, which will be greatly appreciated by our shops and businesses.
“We are working closely with the festival organisers and Shropshire Council to ensure messages reflecting this will be displayed on digital road signs on the main approaches to the town centre.”
