Award-winning Shrewsbury caravan dealership Salop Leisure is playing a role in a national marketing campaign for gas company Calor.
Salop Leisure, based alongside Shrewsbury Bypass at Emstrey, has teamed up with manufacturer Swift Group to supply a Sterling Eccles Sport 586SR touring caravan, which has been converted into an eye-catching ‘Calorvan’.
Fully branded in the company's distinctive gas-bottle red, the Calorvan is travelling the length and breadth of the UK in a marketing tour designed to promote the company's connections to the caravan industry.
The Calorvan will attend events and shows across the country, with a website, Twitter and Facebook page all documenting its travels.
Paul Madge, Calor's leisure accounts manager, said: "It's a great opportunity to show our commitment to the leisure industry and demonstrate Calor products and services.”
Scott Higgins, Salop Leisure’s marketing manager, said the Calorvan was one of an exciting range of joint ventures with Calor currently being developed by the company this year.
“The distinctive Calorvan also carries the branding for Salop Leisure, which will help expose the dealership to more potential customers around the country,” he added.
Commercial director at Swift Group, Nick Page, agreed: "The Calorvan will definitely grab everyone's attention and will help promote caravan ownership up and down the country."
For more information on Salop Leisure call 01743 282400.
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I am a PR and copywriting specialist and handle much of this work for the bestof Shrewsbury. I am passionate about living and working in Shrewsbury promoting the people, businesses and services which operate...