An award winning Shropshire caravan dealership based in Shrewsbury was chosen to host the exclusive public launch of the new holiday home model by Atlas Leisure Homes.
Salop Leisure sent out 3,500 invitations to the unveiling on June 1 of the Concept Lodge, an updated version of Atlas Leisure Homes’ most popular and best selling model.
The Concept Lodge builds on the previous success of the legendary Concept, refreshed for 2013 with modern colours, an enhanced 41 x 13ft layout and unique seating arrangement, whilst retaining the distinctive features that made it so successful.
The new model is on show at Salop Leisure’s sales centre from Friday, June 1 to Sunday, June 10 from 10am to 5pm daily.
Also on show will be Atlas’ 2012 range, which includes the flagship Jasmine lodge, the Pisces and the latest addition to the exciting collection, The Sapphire.
Scott Higgins, Salop Leisure’s marketing manager, said the company was anticipating keen customer interest in the new model.
“We have been delighted to work closely with Atlas Leisure Homes on a marketing campaign to launch the new Concept Lodge,” he said.
Barry Pattison, Atlas Leisure Homes’ sales director, said the updated Concept Lodge was being relaunched by popular demand.
“The original Concept model took the industry by storm when it was launched because it was so different and people still talk about it,” he added. “Although this is a new Concept, it follows on from the original model with some different ideas and is a bit bigger.
“We chose Salop Leisure as our partner for the relaunch because it is a very professional company with a central location and a great showroom.”
Anyone wishing to book a viewing of the Concept Lodge is asked to contact Salop Leisure on 01743 282400.
