Shrewsbury based caravan dealership Salop Leisure has pledged to support Macmillan Cancer Support with £50 for every goal scored by England during the Euro 2012 championship.
The company wanted to do something constructive to celebrate Euro 2012 and came up with goal sponsorship idea to support its adopted charity. Salop Leisure pioneered the novel fundraising idea at the World Cup Finals in 2010, when the company donated £200 to Macmillan Cancer Support, despite England only scoring three goals.
However, Salop Leisure gave an extra £50 to correct a blunder by Uruguayan referee Jorge Larrionda who disallowed Frank Lampard’s first half “equaliser” for England against Germany, even though television replays showed that the ball was over the goal-line.
“We have a lot of keen football fans on our staff and wanted to celebrate Euro 2012, particularly as we think England stand a good chance in the competition,” said Salop Leisure’s marketing manager Scott Higgins.
“We considered lots of different promotions but eventually settled on sponsoring every goal that England scores.
“We will be delighted if England go all the way in the competition and score a lot of goals because it will boost funds to support the wonderful work carried out by Macmillan Cancer Support in Shropshire and give the country a lift.”
England begin their campaign against France on June 11, followed by Sweden on June 15 and Ukraine on June 19.
Rachel Cooper, Macmillan Cancer Support’s area fundraising manager for Shropshire, said: "I think the England goals sponsorship is a great idea and we will be cheering on the team, hoping that the likes of Wayne Rooney and Steve Gerrard are on top form at Euro 2012.
“The continued support of staff and customers at Salop Leisure is very much appreciated. One in three people will be affected by cancer and every donation that we receive helps us to provide medical, financial, practical and emotional support to those affected and their families."
For more information, contact Salop Leisure on 01743 282400.
