The decision to hold the West Midlands Caravan & Motorhome Show in September this year proved a masterstroke for holiday home sales.

Award-winning dealership Salop Leisure, which organises the free annual show at its Shrewsbury headquarters, brought forward the event by three weeks to showcase new 2026 holiday home models.

A television advertising campaign helped to attract a record number of first time buyers – 25% up on last year – as more than 3,000 people attended the show between September 5 and 14.

“It was an exceptionally good show for holiday homes with significant sales secured,” said Laura Harris, Salop Leisure’s associate director of marketing and holiday homes sales. “The lovely weather, combined with the fact that buyers could speak to holiday home park owners and managers at the show, added to event’s success.

“Some of the parks recorded a record number of customers wanting to visit to chose the location of their holiday home.

“It was refreshing to see that manufacturers have introduced many new and innovative designs in their 2026 models which we were able to showcase, such as units with four bedrooms and models with a central lounge.

“It was also pleasing to see new, standard range caravan holiday homes being built with premium aluminium exterior and having a woodgrain effect finish. Previously, this finish was reserved for top end models.”

A special show offer of a new caravan holiday home for £39,995, including delivery to the customer’s choice of park, proved very popular. 

Having recently secured the franchise to sell Victory holiday homes, lodges and glamping retreats, Salop Leisure had eight models from the Hull manufacturer’s range on display and they attracted a lot of attention.

Salop Leisure’s holiday park finder service helped customers to identify their ideal location, with more than 250 parks to choose from in Mid Wales and the Heart of England. Fifteen holiday home park owners and managers were on hand to answer any questions.