Facebook is great for staying in touch and sharing news with friends, we all know that. It has become an essential business tool for most sectors too - if used correctly.
The biggie is a business using a personal page rather than a business one, i.e. gathering Friends instead of Likes.
Why would a business owner do this? Simple - they either don't know they're breaking the rules or they just figure it's much easier to gather Friends rather than Likes.
Could you imagine Coca Cola gathering Friends? Or Nike? So why should smaller businesses be any different?
What might the outcome be? You could get your account closed by Facebook. Yup, shut down. You go through all the effort of gathering 2,000 Friends and then - whoosh - all that hard work gets flushed down the pan. Which would be more than annoying.
But of course Facebook may just turn a blind eye to your activity. Depends on how much of a gambler you are. I see fellow Shrewsbury businesses gathering hundreds of friends and am tempted myself, believe me.
All I reckon is that with social media ever developing, things are bound to get stricter on people bending / snapping the rules. If you're one of them, maybe it's time you messaged all your Friends and directed them to your new Facebook business page and ask them to Like it. Before it's too late.
Member since: 10th July 2012
That's our team, L-R Emma, Louise and Andy. We run thebestof and our sister marketing company, Key 3 Media. With over 40 years' combined marketing experience, we help promote local businesses through our...