Joel Stone of Shropshire based Salop Creative says that it is important for your business stationery to be consistent. Are you presenting a united front?
A consistent presentation of your business and your brand not only supports a stable company image but helps people to recall who you are and what you do – growing familiarity with your position in the marketplace.
Psychologically, people generally favour something that is being repeated. If your company is seen to be presented the same way in all of its marketing (stationery, vehicle livery, signage, advertising) then together these develop trust in your brand. This in turn helps as prospective customer to become a buyer and in future, remain a buyer.
Yet, how many businesses do you see with business cards that don't match their letterheads? Often a letterhead is printed off in-house, as a second thought and the business card has been bulk ordered without any consideration for the company colours, font and layout exactly matching all your other ephemera.
If you look at the big picture, colour printing a letterhead in-house is generally expensive and not to the same quality of a professionally designed and printed letterhead. It will also be impossible for you to match the colours on your business card.
Investing in professionally designed and printed stationery is affordable and presents your business as a consistent, stable and trustworthy company. In the long run it costs less and creates a better impression than printing in-house.
If you're not presenting a consistent brand image, ask yourself 'why not?'.
Salop Creative can talk you through the design and print process of business stationery from a simple letterhead and business card combo, to multiple business cards, invoices and more.
And better yet, we are offering 10% off to all Best Of Shrewsbury blog readers until February. Just quote 'BestOf' on enquiry.
Member since: 10th July 2012
That's our team, L-R Emma, Louise and Andy. We run thebestof and our sister marketing company, Key 3 Media. With over 40 years' combined marketing experience, we help promote local businesses through our...