Do you have a business Facebook page? Do you have a business Twitter account? Visually do they appear like a long lost relative of your business? This is a bad move for your brand says Joel Stone of design company Salop Creative, based near Shrewsbury.
Social media for business is so popular now that people are coming in to contact with businesses several times a day.
As a key contact point for your clients, you need to ensure you are creating the right impression. If your social media pages are not up to the usual standard people expect from your business this will be damaging the great impression you have worked so hard to achieve with your stunning stationery and intuitive, responsive website.
You've used a professional designer to design your website and stationery, you've used a photographer for those key pictures of your products, why would you devalue all that hard work with a rushed, ill-thought-out social media presence? This isn't about the content that you post.
Facebook and Twitter are perfect for posting snapshots of day to day business activity and keeping the world informed. This can be in the form of text snippets, photos or video.
This is about your Facebook cover photo and profile picture and your Twitter Header image. The more permanent fixtures of your social platforms. Consider how you are presenting your logo and images.
Are they being distorted, pixelated or the colours appearing strange? Is it immediately obvious that your page is the same company you present on your website? You can protect your brand consistency and invest in a professional setting up your Facebook and Twitter.
This is an affordable way of ensuring your pages look good against the competition and reflect your business as you always intended. A professional can work around the restrictions such as cover photo dimensions, maximum file size and colour correction and deliver you a social media setup to impress your audience.
Salop Creative can setup/redesign your Facebook and Twitter to accurately reflect your brand.
Get in touch with us on 01743 493077 to discuss your social media design needs. And right now, Salop Creative has a special offer.
Member since: 10th July 2012
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