First view of Salop Leisure's expansion plans
17th May 2010
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This is how the multi-million pound expansion project at the Shrewsbury HQ of award-winning caravan sales company Salop Leisure will look when completed this autumn.
Work on the exciting project, which began in April, is progressing on schedule - due for completion in time for Salop Leisure's caravan holiday home show in October.
The work is being undertaken by C21 Construction Ltd of Welshpool, who built Salop Leisure's existing £5 million headquarters alongside Shrewsbury bypass at Emstrey traffic island when the company moved from Meole Brace in 2006.
The substantial expansion will increase the size of the company's sales centre from 3,525 to 5,210 square metres. It is designed to create a "centre of excellence" for the caravan industry and at least 18 new jobs. The Shrewsbury company employs 140 staff.
The plans, designed by Harry Wilson, of Shrewsbury-based WDW chartered architects, include the creation of new vehicle access 100 metres further away from the Emstrey roundabout to improve traffic flow and road safety. Work on the new access is due to begin imminently, when a section of hedge is removed.
The expansion will also allow Salop Leisure to create a new natural landscaped display area for caravans with water features and to expand its showrooms, service facilities, workshops, offices and customer parking space. An external seating area for the company's popular Love Coffee café and restaurant and an associated secure children's play area are also planned.
Salop Leisure purchased 45 acres of land adjoining its headquarters in 2008, with view to future expansion to meet growing demand from customers, who are investing in holidays in the UK.
Managing director Mark Bebb said: "Due to the outstanding success of the business since we relocated in 2006, we urgently need to increase the size of our sales centre to meet customer demand.
"We want to create a centre of excellence that will benefit Shropshire by attracting more people from all over the country to our county and allow us to move forward with our business expansion to further improve the range of services that we provide to our customers.
"We firmly believe that demand for caravans and motorhomes is going to increase over the next decade, as more people opt to holiday in Britain instead of travelling abroad. We are seeing greater demand from people wishing to bring their touring caravans to stay in Shropshire."
Established in Shrewsbury 45 years ago, Salop Leisure also has sales centres in Machynlleth and Stourport. The company is recognised as a leader in the caravan industry, having won a string of awards, including Shropshire Company of the Year in 2007.

For more information, please contact Mr Mark Bebb, Salop Leisure's joint managing director, on 01743 282400.

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