Theatre calls on businesses to help disadvantaged families enjoy the magic of Theatre this Christmas
18th October 2021
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Since 2017, over 100 families have had a magical experience visiting the theatre and were grateful for the opportunity provided by members of the business community who sponsored the tickets. After last year’s live pantomime couldn’t run during the pandemic, the Garrick are calling on businesses to help them make a difference to even more families and young people this year.   

The Garrick are thrilled to be able to offer their panto after an uncertain time which involved over twelve months of closure, which means the family ticket scheme can make a difference again in 2021.  

Visiting the pantomime at Christmas is a festive tradition for many families and the Lichfield Garrick wants to make sure as many families as possible can enjoy the magic of pantomime.  

The Garrick’s Christmas programme will be attended by over 30,000 people this year, but the theatre recognises that not everyone is in the position to attend by their own means. By supporting a disadvantaged family, businesses can make a huge difference and fulfil their corporate social responsibility aims. 

This year, the scheme has been developed to make it more flexible for the beneficiaries and sponsors. Sponsorship can be of any amount, and it is then applied flexibly to families based on their requirements. The experience will also carry on right throughout the year, by offering young people the chance to participate in other activities throughout the year, such as Young REP companies, workshops, or even to try out the brand new Escape Room. 

Auctioneer Richard Winterton, whose business are sponsoring for the third time this year, said: “The magic of the Garrick’s panto is a wonderful way for all the family to celebrate the magic of Christmas. We’re delighted to be able to help spread that magic by sponsoring three family tickets and supporting this important scheme.”

A spokesperson for Lichfield Foodbank, one of the charities who received tickets in previous years and will do again this Christmas, said: 

“Thank you so much to everyone at Lichfield Garrick Theatre for providing pantomime tickets for service users of Lichfield Foodbank. These tickets give our families a much-needed, fun night out at a time of year that many can find financially and emotionally challenging. It really is a wonderful Christmas gift.”   

Family ticket sponsors will be recognised in press and social media coverage of the scheme. Lichfield Garrick Theatre enjoys a fantastic relationship with business partners and sponsors for many projects.   

Joining Richard Winterton Auctioneers in sponsoring a family so far are: Birch Hosting, Booking Protect, Bowbrook Financial Planners, Brand Jam, The Dancer’s Room, Hamdon Education, Hardy Signs, Hunnypot Cottage Bakery Mercia Food Hub, Mama Life Magazine, Palletways UK, Pure Protect, Raphael Design, SLC Rail, The Bureau Lichfield,  thebestoflichfield & Visit Lichfield.  

Businesses are invited to get involved in this scheme by contacting Matt Clay on or 01543 412123 for more details.  


About the Author

Louie C

Member since: 10th July 2012

I am passionate about 'Buying Local' and supporting our local businesses to 'keep the pound' in town, to help grow our economy here in Lichfield.
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