We know Hertfordshire is landlocked, but that doesn't stop Hitchin Markets and their traders recreating all the fun of the seaside.
On Saturday 21 August 2015, between 10am and 4pm, there'll be special treats on offer to make us imagine we can feel the sand between our toes.
There'll be a Punch and Judy show, a petting zoo, boat club, free bouncy castle and face painting.
With most of our previously empty shops now filling up nicely, there's even more to enjoy in the town centre - for all the family.
If you haven't been to Hitchin for a while, now's your chance to come and check us out again.
31st May 2012
Writer and sax player. Brought up in Hitchin and - apart from uni and some ensuing madness of life in London - I've always lived here.