Sun Street was shining this weekend for the opening of Graceland - one of the latest independent stores to choose Hitchin as its home.
Owner Grace Woodward has a fine fashion pedigree, once as Head of Press at Agent Provocateur and now a regular feature on TV around the world, talking about fashion, style and culture.
The clothes on offer are beautiful. Top names in fashion and they're all one-offs. If you have a special event planned this Christmas and New Year, you'll need to take a look at the range Grace has on offer.
Newly-moved to Hitchin, Grace is the go-to face and she's been involved with The Clothes Show, The Baftas and as fashion correspondent on the red carpet for the ITV Soap Awards 2013.
Pop into the shop when you can (it's just past Zizzi on Sun Street) and find out more about Grace here.
Member since: 31st May 2012
Writer and sax player. Brought up in Hitchin and - apart from uni and some ensuing madness of life in London - I've always lived here.