Penco has been on Hermitage Road for 20 years and to celebrate they have a special offer of 20% on all their art supplies and celebration items, like balloons and banners.
Owner Jeff Howard and his wife run the shop and online sales, having begun at boot sales and flea markets in 1986. After a couple of shops in other towns, they landed in Hitchin and then took over a neighbouring business that sold party goodies.
Now, combining the two makes for a shop that's packed with everything you need, whether you're celebrating or expressing your creativity.
There's balloons to celebrate everything from birth to 100 years, weddings, animals, balloons inside balloons and bubble balloons.
"We also set up events for people," said Jeff. "We have massive balloons about a metre across, and do weddings and parties.
Pop in and visit Jeff to get 20% discount to celebrate 20 years on Hermitage Road. Just tell him you heard about him on TheBestOfHitchin.