A good way to create an air of mystery is to ship a load of bathroom parts into the Market Square and then ask people to turn up for a film! Which it seems is just what Victoria Plumb have done - it certainly created a great atmosphere with people taking lots of pictures and the children especially enjoyed the showers!
We asked the company for some feedback and this is what they said:-
"We can confirm that the display in Hitchin town centre was organised by us, VictoriaPlumb.com. The display will feature as part of our marketing campaign this summer.
We selected Hitchin as the location for our filming as it fitted our brief perfectly: a beautiful UK market town with a great community spirit.
The campaign will launch at the beginning of August, and we’re delighted to have given the residents of Hitchin a sneak preview."