Haverhill enthusiastically embraced its inaugural flagship athletics events in 2014 as local businesses enabled close to 600 people to compete in the town to raise around £20,000 for local charities.
In May 360 runners took part in Haver10 and HaverHalf to raise £13,000 for St Nicholas Hospice Care, while in October 178 took part in the HaverTri triathlon to raise over £6,000 for Haverhill Scouts and Guides.
A combination of public and private funding has enabled these events to be held, with more than 20 local businesses contributing to them.
Plans are underway to expand further this year, with Haver10 returning as the Sanofi 10k and HaverHalf as the Real Bodies Half Marathon, both offering fun runs also.
Furthermore, 2015 will see the St Edmundsbury Sportive, with HaverTri also set to return.
Those businesses that have been involved thus far can act as a testament to the benefits they have derived.
Since Haver10 and HaverHalf in May, sponsorship packages have been refined to better reflect what the different sponsors offer, including naming rights.
In addition to having an event named after you or your business as a patron of athletics, you get a great deal of publicity in local and regional media, outreach to all entries and HaverSports social media followers (over 600), and the chance to make entrants offers and publicise your business on race day.
As a philanthropist, giving funding to a race is better than giving direct to a charity as an event will increase your charitable donation to triple or quadruple the original amount, effectively making it a charitable investment. You can also select the beneficiary charity for a new event.
I would welcome the opportunity to discuss sponsorship opportunities with your business further and continue to develop athletics in Haverhill. You can get in touch through firstname.lastname@example.org and find out more about our events through haversports.com