Body & Sole Now Offering Prom Dresses & Ball Gowns
19th February 2013
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Body & Sole has been trading for 20 years this year and are already celebrating a fantastic start to 2013.

In 2012 they were voted 'Most Loved' lingerie shop in the British Isles by their customers and have now been awarded the title for the second time following thebestof Guernsey's 14 Days of Love Campaign 2013.

They have also recently expanded their range introducing a new collection of nightwear including nighties, PJ's and dressing gowns, a lovely range of summer dresses with matching bags and scarves and a fantastic range of beautiful prom dresses and ball gowns.

Body & Sole were keen to offer a more diversified range to further build on their outstanding repuation, and the introduction of ball gowns was a natural progression to establish themselves as a one-stop shop for women seeking quality underwear, beachwear, nightwear and evening wear.  Body & Sole pride themselves on not only offering a wide range of styles and colours but also sizes to suit all.

They want you to look and feel your best at any special occasion and only stock items by premier designers, including Night Moves Prom dresses, so you are guaranteed quality.

Co-owner Paulette Machon gave us an insight into how the shop has changed and progressed over the years and why they have diversified to include new services:

"This is our twentieth year with this shop & business, the premises we have now was originally two small shops and we had just one of them. When we bought the business it was already trading (for about nine months) as a dancewear & fitness wear shop so we continued that for a couple of years. We then added a small amount of swimwear which has now grown to the comprehensive selection we have today. This was due to the demand for swimwear through the winter as we have a significant client base who go away for the winter months to live or holiday in hotter climates.

Having listened to our customers' ideas and suggestions, in  2008 we decided to stock a sample range of lingerie to test the market.  This proved to be a great success and we now have a comprehensive range of styles, colours and sizes from back sizes 30-46 and cup sizes A-K.  We are not all the same size so we like to be able to help everyone from teenagers to the more mature lady. We offer a measuring & advice service to all customers so they can purchase the correct size and style to suit them. This also means our customers don't have the problem of buying from the internet and having to keep returning the goods.

In Easter 2010 the walls were ready to explode, so we expanded into the shop next door doubling our size and enabling our customers to move around more easily and view our swimwear & lingerie with space to breathe.

The dressmaking and alteration service - Complete Design started in 2000; it is run as a separate business but in conjunction with the shop.  From 2008, apart from general alterations, curtains and accessories, we also started altering bride and bridesmaid dresses which proved popular with many brides as we could help them with luxurious undergarments for their special day.

In the past two years we have diversified into other products such as hosiery, nightwear, lingerie accoutrements, sunglasses, beach bags and hats which  make the shop a more interesting place giving customers a complete look rather than just a costume.

This year we are delighted to introduce ball gowns & prom dresses.  We have altered many dresses in the past which were bought on the internet. Clients were very disappointed with the quality so we decided to investigate the possibility of stocking a range which had the WOW factor.  In 2012 we found an American company which we believe offers this and now have a sample stock for people to see".

Body & Sole is run by mother and daughter team, Margaret & Paulette who are both experts at helping you choose styles to suit. They offer a friendly, professional customer service that is often hard to find these days. Pop in and take a look at their diverse range.


About the Author

Nicole Bromley

Member since: 3rd July 2012

I'm Nicole Bromley, Client Relations Manager & Social Media Consultant for thebestof Guernsey & thebest of Jersey.

I live in Guernsey and have experience in client relations, business development, marketing,...

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