Exeter Racecourse is offering canny racegoers with an eye for a bargain 25% off the price of its New Year’s Day tickets if bookings are made by midnight on Christmas Eve.
It’s the first time the racecourse has reduced the price of its most popular day of the year. But with consumer expectation high that virtually any product with a value will be discounted, the racecourse said it needs to follow current trends to encourage people to welcome in the New Year at their local track.
General manager Alice Everitt said: “The bigger the crowd at Exeter, the better the atmosphere and we really do want to encourage people to come along to their local racecourse and have a fun day out. It’s been a very tough year financially for a lot of people and the costs mount up at Christmas. We felt that if we don’t offer a pre-booking discount we’ll be going against current marketing trends.”
The discount can be claimed on Premier (£22) and Grandstand and Paddock (£17) tickets by calling 0844 5793005 begin_of_the_skype_highlighting 0844 5793005 end_of_the_skype_highlighting or visiting www.exeter-racecourse.co.uk and quoting NYD2012. The gates open at 10.45am with the first race off at 12.45pm. Children aged 17 and under race free and there’s a free bus from Exeter St David’s and Exeter Bus Station.
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