When it comes to marketing in Eastbourne, you will need to consider your avatar. Think of the age, gender, life circumstances, income, biggest frustrations, history and aspirations. When you know who your market is next is your message, what you want them to know about your business and what action to take. When you know your market and message you need to work out which media will have the greatest return on investment be it time or money.
Some of the types of media to consider would be billboards, directories, magazines, newspapers, online web banner, printed leaflets, social media and trade shows or exhibitions.
Get this combination right and your business will boom.