Telemarketing helps businesses beat recession
21st March 2011
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Lingo Telemarketing, based near Abingdon, are poised to help businesses pull out of the recession. Their personal and friendly service is second to none in their dedication to help develop local businesses and find them the new leads that they need. Despite the current economic climate telemarketing remains an increasingly important part of the marketing mix, according to a new survey conducted by B2B Marketing.

Over 200 respondents completed the online survey, with 70 per cent of respondents regarding telemarketing as either 'critical' or 'very important'. Just under half of respondents (45 per cent) said their use of telemarketing has increased during the last 12 months, compared with less than 10 per cent who said their use of it has decreased. Forty three per cent reported no change.

Conversely, the recession has had little impact on the use of telemarketing, with three quarters of respondents claiming no change as a direct consequence. However, of the 21 per cent who did change their telemarketing activity, the majority said it increased their use of the channel, which reflects its immediacy and transparency compared to other forms of marketing.

The most popular objective for telemarketing, according to the research, is 'generating new leads', selected by 76 per cent of respondents, followed closely by 'booking sales appointments', selected by 72 per cent. 'Lead qualification' was third most popular, cited by 67 per cent. 

The overwhelming picture painted of the use of telemarketing by responses to this survey was positive with levels of investment set to rise, so if you think this might be a new avenue to investigate for your business, give Su at Lingo Telemarketing a call.


About the Author

Helen I

Member since: 10th July 2012

I love Abingdon and am passionate about promoting the businesses and events that are centred there. I want everyone to realise how great they are and how we should all be using them!

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