Pantone Colour of 2012 is here!
9th December 2011
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Pantone® today announced PANTONE® 17-1463 Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012.

The 2011 color of the year, PANTONE® 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute® ”Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Over the past years, designers across the creative industries have to come to take real notice of these colour trends. Fashion brands like Tommy Hilfiger will be incorporating Tangerine Tango into their fashion ranges.

Pantone® themselves have created a raft of products in the orange colour. Check them out on their website.

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. Past colors include:

• PANTONE 18-2120 Honeysuckle (2011)

• PANTONE 15-5519 Turquoise (2010)

• PANTONE 14-0848 Mimosa (2009)

• PANTONE 18-3943 Blue Iris (2008)

• PANTONE 19-1557 Chili Pepper (2007)

• PANTONE 13-1106 Sand Dollar (2006)

• PANTONE 15-5217 Blue Turquoise (2005)

• PANTONE 17-1456 Tigerlily (2004)

• PANTONE 14-4811 Aqua Sky (2003)

• PANTONE 19-1664 True Red (2002)

• PANTONE 17-2031 Fuchsia Rose (2001)

• PANTONE 15-4020 Cerulean (2000)

Tell us your thoughts? Will you be using Tango Tangerine in your designs in 2012?

If you need advice on colour selection for your business or marketing requirements, please do get in touch with Liquidblu here or call Gaz on 07973 595941 and we will arrange a convenient time to meet up and chat through your requirements. We’ll even buy you a coffee whilst you tell us about your plans.

If you think Liquidblu could help you with your business card/marketing or design needs, please contact us via the contact us page.

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