Are you using WoM?
14th August 2013
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Are you using WoM?

Do you count word of mouth (WoM) or referrals as an important source of new customers for your business?
Most of us do, though of course it is unlikely to be your only source of customers, clients or patients. But here is the $64,000 dollar question: Are you making the most of this important source?

I am constantly surprised by the number of people who quote word of mouth advertising as being important, but who have no system whatsoever for capturing or maximizing it. 
Now it will obviously depend on your business how you go about this but you presumably have satisfied customers?

  • Do you offer them an incentive if they introduce somebody else?
  • Could you just ask them if they know somebody else who would be interested? Do you ask them for testimonials?  
  • Do you check they are happy at the end of the job?
  • Do you market in the area whilst the job is going on?

You can of course just leave it to chance, but surely it is worth making the effort to ensure you capture as many good prospects as possible, and this is likely to be one of the most cost effective marketing strategies of all. The feedback from happy customers is also likely to give you a good idea of what they actually like about you and why they bought from you. This information can be extremely valuable in attracting new customers.
So it is up to you, “It is not your customers’ responsibility to do business with you” are you doing all you can to attract them?

Read tutsan feature on thebestof here

Have a good week


About the Author

Diana V

Member since: 10th July 2012

I am Diana Vickers, the site owner of thebestofPembrokeshire, which launched in February 2011 to support the very best of the area’s businesses with their promotion and marketing.

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